Strategy Before Story
Strategic Clarity About Markets, Customers, and Position
Helping leaders make disciplined choices about the customers they serve, where they compete, and how they are understood. Segmentation, Targeting, and Positioning used as strategic tools.
What We Do
We work with executives and company owners on the strategic decisions that form the basis of effective market success, through:
Market Structure & Opportunity
Understanding how your market is truly organized — where value is shifting, where competitors are vulnerable, and where growth is structurally possible.
Strategic Positioning
Defining a clear, defensible position in the minds of customers, not just what you offer, but why you win.
Target Segment Decisions
Determining which customer segments truly matter to your business to focus resources where they create the greatest strategic return.
Strategic Focus & Trade-offs
Clarifying what to pursue, and just as importantly, what not to pursue, to concentrate leadership attention and organizational energy.
How We Work Together
Most of our clients come to us at an inflection point, when growth has stalled, markets have shifted, or strategic clarity has blurred.
Our engagements typically begin with a focused strategic working session designed to clarify the real business problem, align leadership around priorities, and determine the highest-impact path forward.
From there, we design a tailored advisory engagement based on what will create the greatest strategic leverage, whether that involves market repositioning, growth strategy, portfolio focus, or execution alignment.
If you believe your organization would benefit from clearer strategic direction, we invite you to begin with a confidential exploratory conversation.
Data Services, Designed by Strategy
Our data capabilities are designed and deployed within the strategic framework we establish with each client. Once strategic direction is clear—who matters most, what differentiates the business, and where focus belongs—we configure the appropriate data services to support that strategy, including:
- Consumer Data Appends & Analytics
- Targeted Direct Marketing Lists
- Specialty Marketing Lists
- Email Data Services
We look forward to getting to know you and understanding your business. Call us for a no-obligation introductory call today. Our telephone number is 850-270-9335. Or email us at info@cottmark.com
