FAQ

Who Uses Your Services?

Both large and small businesses, and start-ups with a B2C (Business-to-Consumer) focus.

For companies seeking to choose a strategy, define their target customer base, enhance or clean up their customer database, or for data analytics consulting, Cottingham Strategy typically works with large companies in the Retail and other Consumer Marketing industries, specifically with clients from the Marketing Department management up through the C-Suite, or their advertising agencies. However, we also welcome entrepreneurs developing a business and seeking a strategic focus and targets for their product or service.

For companies seeking mailing lists, direct media targeting, data analytics, and targeted customer consulting, we work with clients of all sizes. Please call to discuss your specific needs.

Where Are You Located?

We are based in Tallahassee, Florida, the capital of the Sunshine State, but serve clients from across the United States and around the world. 

How Do You Charge for Your Services?

For Strategic Advisory Services, we charge a flat engagement fee based on a set of agreed-upon services and deliverables, which will be detailed in a Scope of Work (SOW) document.

For straightforward segmentation and targeting projects, we charge an hourly rate.

For direct and digital media, and specialty lists, costs vary by medium and list selections. We will provide you with a detailed list, count, and price, and secure your agreement before placement. 

For email services, prices depend on the service performed and the work required to prepare your data for analysis and appending. A detailed estimate will be provided in an SOW document, with your approval prior to work commencing.