Welcome

Know Your Customer: Target Customers, Mailing Lists, Consulting

Build your brand's success

Summary of Value to our Clients

Who We Are & What We Do

Cottingham Marketing is a Marketing agency and Consulting firm that helps clients define their Target Customers using our proprietary data and analytical tools and processes. We leverage this insight to support media selection (mailing lists, digital and traditional audiences), and support client positioning and branding strategies.

How We Are Different

Our difference is in our focus on precisely identifying your Target Customer Segments, because our goal for you is to spend less on Marketing while attracting the right customers for your business. We understand that we will only retain your business when you see positive results from our service.

Specialized Expertise

We specialize in B2C Marketing Services, specifically:

Market Segmentation & Target Customer Identification
Consumer Data & Analytics
Direct Mail Lists & Targeted Digital Audiences
Specialty Lists
Email Data Services
Marketing Consulting
Segmentation and Positioning Strategy
Leadership Training
Strategic Marketing Planning

Benefit From Experienced Leadership

We are led by Gary Cottingham who has over 35 years in all aspects of Consumer Marketing leadership. Gary recently retired from Publix Super Markets where he helped to define Publix's Target Customer system. Prior to that he spent years in the consumer data and advertising industries with companies like Acxiom, Saatchi & Saatchi, Young & Rubicam (Y&R), and L.M. Berry & Co.