About

Cottingham Strategy is a division of Cottingham Marketing LLC, which was founded in Florida in 2010 by Gary Cottingham. Gary has over 40 years of strategic leadership experience in consumer marketing and data analytics, from both the client and agency perspectives.

Gary grew Cottingham Strategy into a recognized leader in Customer Segmenting, Targeting, & Positioning, and Data Analytics, where he serves Retail companies at the C-Suite level, and their agencies from across the United States and around the world. While his greatest experience is with Retail, if your business targets Consumer audiences, Gary can help you grow your business cost-effectively.

Background and Education: Gary was born and raised in Rochester, New York, and graduated from SUNY Brockport (BA, Political Science/Pre-Law) and Rochester Institute of Technology (MBA, Marketing).

Gary retired from Publix Corporate Marketing in 2023, where he led the Loyalty, Personalization, & CRM Analytics Team responsible for defining the Publix Target Customer segments and building target audiences for a wide range of marketing campaigns. After retiring from Publix, Gary returned his focus to Cottingham Strategy, where he serves clients, large and small, from our headquarters in Tallahassee, Florida. He also enjoys mentoring entrepreneurs in the Tallahassee area.

We look forward to serving your company! Please reach out today for free, unlimited mailing list counts and a free initial consultation on how he can help you target your marketing more cost-effectively.