FAQ

Who Uses Your Services?

This depends on the category of service sought by the client: For companies seeking to develop or refine a strategy, define their strategic positioning, and target customer base, Cottingham Strategy typically works with senior executives in large companies.

However, we also welcome entrepreneurs developing a business and seeking a strategic focus and targets for their product or service.

For straightforward segmentation and targeting projects, we typically work with executives within corporate marketing departments and their agencies.

For companies seeking mailing lists, direct media targeting, data analytics, and email services, we work with clients of all sizes. Please call to discuss your specific needs.

Where Are You Located?

We are based in Tallahassee, Florida, the capital of the Sunshine State, but serve clients from across the United States and around the world. 

How Do You Charge for Your Services?

For Strategic Advisory Services, we charge a flat engagement fee based on a set of agreed-upon services and deliverables, which will be detailed in a Scope of Work (SOW) document.

For straightforward segmentation and targeting projects, we charge an hourly rate, also defined in the SOW.

For direct and digital media, and specialty lists, costs vary by medium and list selections. We will provide you with a detailed list, count, and price, and secure your agreement before placement. 

For email services, prices depend on the service performed and the work required to prepare your data for analysis and appending. A detailed estimate will be provided, with your approval, prior to work commencing.